The Hero of the Underserved: the DMCI Brand Story
Inspired by Alfonso
With a wife and a baby on the way, the cost of living in the city became prohibitive for Alfonso. Far beyond the city boundaries, other builders began to develop sprawling neighborhoods of cookie-cutter houses on doily-sized lots. They're pretty but too cramped (for a growing family) and too far out of the city center.
The middle-class man became a stressed out man-in-the-middle, faced with no choice but to take the long daily commute--or pay big city prices. There was no middle ground. "Pagod ka na papunta sa trabaho, pagod ka pa pag-uwi..."
"Alfonso deserves better," the Builder remarked. "He deserves a real home, accessible to his work... a cocoon of good living."Read More