DMCI Homes’ CSR initiative for Benguet farmers wins prestigious Asia Pacific Tambuli Award
A year after it was launched, the Weekend Market with Tuba Farmers is turning what used to be unsold and wasted harvests into steady income for Benguet farmers.
Quadruple A developer DMCI Homes has earned its first Asia Pacific Tambuli Award for the Weekend Market with Benguet Farmers, an initiative that supports Benguet farmers while helping reduce food waste.
The program received the Bronze award in the Leaders for Corporate Purpose under the Inclusive Growth category.
Launched in May 2025 in partnership with the Tuba Agri-Tourism Community (TATC), the Weekend Market with Benguet Farmers was created to help farmers from the host community of Moncello Crest in Tuba, Benguet who were dealing with losses caused by high transport costs and frequent produce oversupply.
“At the start, we just wanted to help farmers sell their harvests without losing money,” said DMCI Homes Corporate Communications Manager Butch Mendizabal. "We didn’t expect it to grow this much, but the idea simply made sense. When farmers earn better and communities get fresh food, everyone benefits.”
By shortening the supply chain, the initiative also helps reduce the amount of produce that would otherwise go to waste.
Residents of DMCI Homes condominium communities, in turn, gain access to fresh fruits and vegetables, helping build everyday connections between urban communities and local food producers.
In the photo from left to right: Mr. Butch Mendizabal, Corporate Communications Manager; Ms. Anabelle Mendoza, Marketing Manager; Ms. Jennelyn Saingan, Vice Chairperson of the Tuba Agri-Tourism Community (TATC); and Ms. Christine Novera, Marketing Assistant Manager, who received the award on Friday at the 2026 Asia Pacific Tambuli Awards held at the Grand Hyatt Manila.
As of March 2026, the initiative had mounted 45 market days across 17 DMCI Homes communities, generating ₱5.6 million in gross sales and distributing 37 tons of produce to around 11,000 residents.
For participating farmers from Tuba, Benguet, average monthly income rose to ₱24,061 from ₱8,805, while farm production increased from seven tons to 19.5 tons by early 2026.
TATC Vice Chairperson Jennelyn Saingan said the recognition brings hope to farmers who continue to face many challenges.
"We hope this leads to more support for farmers who are simply trying to make a living,” Saingan said.
Founded in 2005 by the School of Communication at the University of Asia and the Pacific (UA&P), the Asia Pacific Tambuli Awards is a prestigious regional awards program that honors brands, agencies, and marketing campaigns that successfully combine business growth with a positive, meaningful impact on society.
This year’s Asia Pacific Tambuli Awards was held at the Grand Hyatt Manila last June 5, 2026.
DMCI Homes is the country’s first Quadruple A real estate developer, with projects in Mega Manila, Baguio City, Tuba in Benguet, San Juan in Batangas, Boracay, Cebu City, and Davao City. Each of its properties is built with world-standard craftsmanship borne from D.M. Consunji Inc.’s over 70 years of expertise in the construction and development industry.
To learn more about DMCI Homes’ pre-selling and ready for occupancy projects, units for lease, and special promos, call (632) 5324-8888. You can also visit leasing.dmcihomes.com to know more about opportunities in leasing and rent-to-own programs of DMCI Homes. News and other updates are also posted on the company’s official website and social media accounts on Facebook, X, Instagram, and YouTube.
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