May 29, 2013
DMCI Homes Wins Trusted Brand Award for 2nd Straight Year
Receiving the award for DMCI Homes were Ms. Edwina C. Laperal, Treasurer and Mr. Ramil B. Lombos, Senior Vice President for Operations and Finance.
With them was Ms. Maricarl V. Garcia, Reader
DMCI Homes earned the Gold Award as Reader’s Digest Asia Trusted Brand for the 2nd consecutive year during the 2013 awards ceremony held recently at the EDSA Shangri-La Hotel. The consumer survey award has come to be recognized as a seal of approval representing customers’ views concerning various categories of products and services. DMCI Homes was distinguished as property developer under the services category.
“Over the years, DMCI Homes has built a reputation of building premium and quality homes. Our greatest marketing tool has been good word-of-mouth,” said Alfredo Austria, president of DMCI Homes, developer of resort-inspired residential communities in areas close to the business districts of Quezon City, Mandaluyong, and Taguig. The company provides innovative urban living solutions such as generous amenities, competitive prices, and larger units and configurations suited to the real needs of starting families.
Ensuring world-class craftsmanship at a reasonable price “is quite a balancing feat, but the fact that we are a builder-developer helps a great deal in achieving this. Being a builder-developer allows us to operate in ways that are more time-efficient, energy-efficient and budget-efficient,” noted Austria. “It gives us an advantage in terms of streamlined systems and cutting down on unnecessary costs and processes.”
Within the last year alone, DMCI Homes built one of the largest sky parks in Manila inside Tivoli Garden Residences. The Observatory in Iris Tower occupies more than 1,000 sqm. of landscaped view decks and sitting areas overlooking Makati, Mandaluyong, Manila, and Ortigas. Also in 2012, it inaugurated two resort-inspired condo communities, Siena Park Residences in Parañaque and Maricielo Villas in Las Piñas, bringing to 35 its portfolio of completed projects and more than 17,000 turned-over units. With the fresh infusion of PhP 10 Billion through a notes facility agreement with top financial institutions and lenders early this year, young Filipino families can look forward to more and better choices in resort-style communities, and on-schedule turnover of units from DMCI Homes in the months and years ahead.
The company recognizes that the Reader’s Digest back-to-back vote of confidence is both a feat and a responsibility. “We make it a point to listen to the consumer pulse,” explains Austria. “We have set up a customer care department to gather consumer concerns because we realize that these are valuable inputs that will help us continuously improve our products and services and will give us insights on developing new innovations for the market.” This philosophy of prioritizing customer needs has guided the organization towards pioneering building designs that incorporate greens, natural lighting, and ventilation through its signature central atriums, sky patios, and sky gardens.
As a subsidiary of DM Consunji, Inc., the conglomerate that built prestigious projects that include the Cultural Center of the Philippines, the PICC, and the palace of the Sultan of Brunei, DMCI Homes lives up to the parent corporation’s 60-year legacy of excellence. The company has received recognition from various award-giving bodies such as The BCI Asia Top 10 Awards as one of the most commercially significant developers in 2012, Excellence Award for its customer service campaign in the 11th Philippine Quill Awards, and membership to the Philippine Green Building Council.
In striving to be a well-rounded company, DMCI Homes established Kaakbay, its corporate social responsibility arm that promotes the well-being of communities where it operates, through donations for social housing projects that benefit underserved urban communities, medical missions, and providing engineering solutions to clear vital rivers and waterways. This is all part of rendering the best service for the customer and the community, related to the organization’s belief that the practice of engineering is a profession and not just a business. ###