July 27, 2018
'This is DMCI Homes' wins Bronze in 2018 PANAta Awards
DMCI Homes’ “This is DMCI Homes” campaign was awarded the 2018 PANAta Awards Bronze trophy for topping the Excellence in Internal Communications category.
Leading resort-inspired community
developer, DMCI Homes, earned its latest accolade after winning the Excellence
in Internal Communications Bronze Award in the recently-concluded 2018 PANAta
Awards of the Philippine Association of National Advertisers (PANA).
DMCI Homes was given the highest award
in the Excellence in Internal Communications category for its entry “This is DMCI Homes” which aimed to instill to employees, workers, partners, residents,
and clients the company’s humble beginnings and brand’s core message of quality
“It is important for us that our vision,
mission and strategies resonate well with our employees and partners. The culture
we’re trying to cultivate helps ensure the quality and delivery of our products
and services,” DMCI Homes Assistant Vice President for Marketing Jan Venturanza
The campaign was launched in August last
year as part of the unveiling of the company’s new corporate audio-visual presentation that talks about the brand from its birth, how it was created by a
master builder, and its identity today as the leading developer of high
quality, best value homes and resort-inspired communities in the country.
The Marketing Department team members behind the award-winning entry of DMCI Homes in the 2018 PANAta Awards: (From left to right) Senior Corporate Communications Specialist JC Ruiz, Creative Communications Specialist Jillien Bea Pantaleon, Senior Graphic Artist Cheska Cabrera, Senior Creative Communications Specialist Troika Gellido, Brand Officer Isah Mae Santos and Marketing Manager Johnson Tan.
DMCI Homes Marketing Manager Johnson Tan
and Creative Communications Specialist Jillien Bea Pantaleon received the award
on behalf of the company during the awarding ceremony at the Discovery Primea
Suites in Makati City last July 20.
In celebration of PANA’s 60th year, the
PANAta Awards has transformed from marketing effectiveness awards to brand
builder awards according to PANAta 2018 chair and PANA Foundation Board of
Director Jake Lugay.
“The PANAta Awards is on a league of its
own. With its redefined identity, it rises above other award giving bodies in
the industry because it is about you—the brand builder, the people behind the
most dynamic, inspiring and innovative creations,” Lugay told the awardees.
“It places high regard not only on the
masterpiece but on the masters behind these relevant campaigns. The main focus
is you, our advocates of responsible brand building. Without you, there is no
PANAta,” he added.
This year’s recognition is
the second accolade received by DMCI Homes from PANA after winning the Gold
award for its “Ours is a story on Quality” internal communications campaign in
the PANAta Awards 2015 edition.