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June 11, 2014
For the third straight year, leading real estate firm DMCI Homes was again conferred the Gold Award as Readerâ€™s Digest Trusted Brand among property developers in the Philippines. No less than DMCI Homesâ€™ president Alfredo Austria received the award on behalf of the company during the awards ceremony held at Crowne Plaza Hotel.
Now on its 16th year, the Readerâ€™s Digestâ€™s consumer survey award for the most trusted brands in Asia has since become a symbol of prestige and confidence for organizations looking for the ultimate seal of approval from consumers for their products and services. In this yearâ€™s survey for the Philippines, DMCI Homes was one of three Gold awardees distinguished for their services under the property developer category.
â€œWe are happy that consumers surveyed by Readerâ€™s Digest have continued to trust our company,â€ beamed Austria. â€œThe consumerâ€™s trust is very important to us; thatâ€™s why we have always made it a point to keep focusing on good quality products and services.â€
Austria attributes the strong belief to the brand for its premium resort themed mid-rise communities that the company has pioneered since 1999, its first foray into the housing construction business. The resort-effect has been made possible through the companyâ€™s innovative and proprietary design technology called â€œLumiventtâ€ in its high-rise projects. This architectural configuration features cross-ventilation to facilitate the natural flow of light and air throughout the buildingâ€™s structure -- from the hallways, to the common areas, and even inside residential units. Further enhancing its effect is having windows on both sides of the unit facing the hallways, and the side of the unit facing the exterior of the building.
Throughout the years, DMCI Homes has steadily built a reputation for building premium and quality homes. It has also carved a niche in the industry as the premier developer of resort-inspired residential communities in areas close to key business districts. To date, the company has been providing innovative urban living solutions such as competitive prices, generous amenities, and larger units and configurations suited to the real needs of startup families in key urban centers in the metro such as in Mandaluyong, Quezon City and Taguig.
In her speech delivered during the awards, Sue Carney, the editor-in-chief of Readerâ€™s Digest, said that this yearâ€™s consumer survey enabled them to learn new things. â€œTrust is now more important than ever. It is an essential component between a brand and its customers. Trust goes hand-in-hand with a good reputation. It helps build loyalty, and loyal customers act as a brandâ€™s ambassador. In fact, 95 percent of consumers weâ€™ve surveyed this year said theyâ€™ll pay a little bit more for brands that they trust.â€
DMCI Homes knows this, too. In fact, the company recognizes that the annual Readerâ€™s Digest Trusted Brand Surveys is one of the most credible and large-scale gauge of the peopleâ€™s trust and confidence on a particular brand. Millions of readers of the popular consumer magazine around the world rate different brands from 1 to 5 in terms of their trustworthiness and credibility, quality, value, understanding of customer needs, innovation, and corporate social responsibility. The surveyâ€™s result could never go wrong and the consumersâ€™ judgment may only be considered a true seal of approval for any kind of product or service.
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