January 14, 2021
Even without traditional parties and festive gatherings, DMCI Homes condominium ...
July 21, 2014
Chief finance officers (CFOs) should expand their traditional role in the company to be able to face more competition expected under an integrated ASEAN economy next year, according to a DMCI Homes executive.
"The perceived CFO now cannot compete if they don't change their role and attitude towards how they operate the company," said Ramil B. Lombos, senior vice president and CFO of the Philippines' premier developer of resort-style residential communities, during the CFO Innovation Philippines Forum held at the Shangri-la Hotel in Makati on July 10.
Lombos said the ASEAN economic community (AEC) will result into more competition among the companies, so the CFO, as one of the key officers of a company, should step up and do other roles aside from just managing the balance sheet.
Under the AEC, the 10 ASEAN member countries will freely trade goods, services, investment capital and skilled labor under a reduced tariff and streamlined procedure. Property developers from Singapore could enter the Philippines' real estate market and pose serious competition with local developers because they will be offering better products and better services. Lombos cited as example one development in Singapore he visited before the forum wherein everything is touchscreen.
"If we don't innovate, then we're going to lose," Lombos warned, referring to the change CFOs need to adopt. "The role can expand more, not only in just looking at the number but also being more sensitive to other needs of the company. So the challenge is really getting out of that comfort zone and being more people-skilled and people-centered."
A CFO is just a service provider, who serves the other groups of the company like the marketing department to make sure that they have the proper budget and money to do their job, explained Lombos.
"If you don't understand the other department's needs, the fiscal controls that you have set up might not be relevant or even limit their objectives," he said. "For marketing group, if I know their objectives, then I would not set up controls to limit their capabilities and resources. The company then becomes more flexible and can move faster and do other projects."
Lombos added that a CFO should not necessarily be an accountant.
"Normally, a CFO's background is accounting. But CFO can also be coming from the engineering side," said the engineering management graduate of the University of California Los Angeles and holder of a master's degree at the Asian Institute of Management.
Lombos was one of four speakers and panelists who discussed about the CFO's role now and in the next five years in the annual forum held in the Philippines for the first time. In his segment of the day-long forum, his co-panelists are non-CPE CFOs of their respective companies. He was chosen to be a panelist because most of his experience is really on operations with his skills in cash management comprising about 40 percent of his total working experience.
As part of the senior management of DMCI Homes, Lombos recommends financial management strategies which help the company achieve its financial goals and objectives.
His responsibility includes developing, implementing and maintaining the financial plans and policies of DMCI Homes, as well as establishing fiscal controls, maintaining relations with investment and banking communities, and advising the management on financial affairs.
Moreover, he oversees key departments as accounting, finance, treasury, credit and collection, budget and remedial accounts, customer care, information technology, internal audit, leasing, legal, permits and licenses, and project development.
Manila was one of the hosts in the series of CFO Innovation Forums held in different Asian cities this year. The forum brings together CFOs, financial controllers, treasurers and other finance executives to discuss and share ideas, experiences and insights with peers from large enterprises and multinationals, as well as business specialists and other experts. Lombos attended last year's edition of the forum held in Singapore, where he learned from a Microsoft executive a business processes solution that DMCI Homes eventually acquired to improve efficiency of finance and operation through automated sharing of accurate information and faster billing.
Leave us a message and we will get back to you as soon as possible.
Personal, sensitive and privileged information that you provide shall be used for transactions related to the sale of the Company’s products and all matters arising out of the said transaction.
All information collected by the Company shall be considered accurate unless the Client/Potential Client requests for update. It shall never be the responsibility of the Company to ensure validity/accuracy of information shared by the Client/Potential Client.
Under the Data Privacy Act of 2012, you have the right to access, modify, erase and/or object to any processing of personal, sensitive or privileged data that you have provided to us. To do so, kindly contact our Data Protection Officer with the following information:
The Company will not impose any charge to cover the cost of verifying a request for information and locating, retrieving, reviewing and copying any material requested.
Please note, however, that the Company’s decision to provide such access or consider any request for correction, erasure and objection to process of the personal data as it appears in our records is subject to any exceptions under applicable laws, rules and regulations and/or the Act.
We have implemented technological, organizational and physical security measures to protect your information from loss, misuse, modification, unauthorized or accidental access or disclosure, alteration or destruction. We put in effect safeguards such as:
Keeping and protecting your information using a secured server behind a firewall, deploying encryption on computing devices and physical security controls
Restricting access to your information only to qualified and authorized personnel who hold your information with strict confidentiality including third-party personnel/company who may be required to process your information.
The data will be kept within 10 years from date of last engagement (e.g. release of transferred title, release of documents related to back-out) or as may be required by existing laws, rules and regulations, unless you request your data to be deleted in our systems, databases and hard copies earlier than this date, subject to limitation of applicable laws and/or the Act. Once deleted, your information will no longer be searchable or included in anonymous searches and will be completely removed from all the storage location.
By agreeing to this policy, you explicitly and unambiguously consent to the collection, processing and storage of your personal, sensitive and privileged data by DMCI Project Developers, Inc. for the purpose(s) described in this Data Privacy Notice.
COVID-19 ADVISORY | OPERATION OF SATELLITE OFFICES: DMCI Homes Satellite Information Centers will be operational in a limited capacity starting August 4, 2020 from 10 AM to 5 PM weekdays only.
COVID-19 ADVISORY | CUSTOMER HELPDESK OPERATIONS: Only one (1) guest or visitor who have booked prior appointments will be allowed entry. You may book an appointment through book.dmcihomes.com.
COVID-19 ADVISORY | NEW CONSTRUCTION UPDATES: Site Progress will be uploaded starting end of June 2020.
COVID-19 ADVISORY | RESUMPTION OF HEAD OFFICE OPERATIONS: Please be advised that our head office at Makati City is now operational with a skeleton workforce.
COVID-19 ADVISORY | DAVAO CITY OFFICE NOW FULL OPERATIONAL: Our Davao City office is now operating on its regular schedule.
COVID-19 ADVISORY | RESUMPTION OF CONSTRUCTION: All DMCI Homes construction sites have already resumed work.
COVID-19 ADVISORY | GENERAL COMMUNITY GUIDELINES: To all our community residents, kindly check your respective community Facebook groups for more details.
COVID-19 ADVISORY | ACACIA TOWN CENTER: To our valued residents in Acacia Estates, please be informed that the Town Center will be closed with the exception of groceries, drug stores, and water stations which will remain open.
COVID-19 ADVISORY | DISSEMINATING INFORMATION: Let us be vigilant to keep our communities safe. Misinformation can only bring unsolicited panic within and outside our respective communities.
You can drag the map pin to change your location.
A company representative will be in touch with you shortly.OK