February 26, 2010

DMCI Homes turns 10

by Business Mirror

Banking on its construction expertise fortified by its solid commitment to serve the needs of starting Filipino families with modest income, DMCI Homes marked its 10 years in the business with the unveiling of its new residential projects during its anniversary celebration, dubbed "Sparkling 10: A Decade of Radiance," held on Thursday at DMCI Homes Corporate Center in Makati City.

"Today, DMCI Homes is marking its 10th year in the industry and that indeed calls for celebration," DMCI Homes president Isidro Consunji said in his opening remarks. "Such a milestone could not have been possible without your [DMCI's business partners] unyielding support to our company, and for this, I would like to extend my sincerest appreciation."

To provide quality homes to the underserved middle-income earners, construction giant DMCI embarked on putting up its own property-development unit-DMCI Homes-10 years ago when the real-estate market was still in shambles from the Asian financial crisis, which began in 1997.

"During the time, we saw that many of them [midincome earners] traveled up to two hours just to get to work or stayed in a city dwelling without their families. And they had very little choices as far as housing is concerned," recalls Alfredo Austria, DMCI Homes managing director. "We knew that with the help of our business partners, we could do something to change this situation and offer something better-something that was previously beyond their reach."

And so the property division was conceptualized in 1999 and, since then, has continued to register remarkable achievements in the industry. Even DMCI Homes' competitors were asking why priced its units so low, given the high quality it provided.

"They failed to appreciate that we were providing a service, and if we priced just to maximize short-term profit, then our target market could not afford to buy our products," Austria explained. "We also knew that customer satisfaction should be the priority if we are to assure continuity and sustainability of the business."

To date, almost 9,000 families have already moved in to DMCI Homes' properties.

Over the last six months, the company was able to accomplish significant milestones ahead of their delivery schedule. These included the completion and turnover of Honolulu, the first building of Ohana Place, a Hawaiian-inspired residential community in Alabang, in October 2009; Rosewood Pointe's Jade Tower opening in August 2009; and the clubhouse completion of Magnolia Place, the latest residential village in Tandang Sora, Quezon City.

Not resting on its laurels, the property developer continues to strengthen its leading industry position by coming up with a new lineup of projects, namely, DMCI Homes include Cedar Crest, The Redwoods and the Iris Tower at the Tivoli Garden Residences. These form part of the development of both ongoing and new projects worth P5 billion.

"More and more families can now enjoy the benefits of a DMCI home, which are mostly serviced and themed communities offering resort-style living. Our preselling phase is relatively shorter, assuring homebuyers that their money's worth has really taken shape, and that they'll be able to enjoy the benefits of owning their first home faster than expected," Austria said.

Taking advantage of the numerous developments in Taguig, Mandaluyong and Quezon City, DMCI's new residential projects are targeted at starting Filipino families with modest incomes.

"Our target market of young families and upgraders from the area don't have to worry about acquiring their first home," said DMCI Homes marketing manager Cherrie Lyn Cruz.

Given the new projects' attractive advantages, including flexible payment terms offered with partner-banks, she noted that they could now get "the home that they deserve."

The first building of Cedar Crest-Amaranth-is scheduled for turnover by May 2011 followed by Chamomile in July of the same year. The target completion and turnover date for The Redwoods will be in March 2011.

Meanwhile, handover of the units for the Iris Tower-the fourth building at the Tivoli Garden Residences-is scheduled in March 2013. Presently, the first tower, Bauhinia, is home to more than 200 families who are enjoying the relaxed lifestyle in their high-rise address, especially with the charming Sky Gardens. The second tower, Eugenia, is set for turnover this month.

Nurturing spaces

Taguig is fast becoming a new business and commerce hub in the metropolis. Adding to its continuous development is Cedar Crest, a themed medium-rise community in DMCI Homes' Township Central, along with Rosewood Pointe and Royal Palm Residences.

A nurturing residential enclave aimed at young, urban Filipino families, the Neo-Asian minimalist-inspired condominium offers medium-rise clusters with two-bedroom and three-bedroom unit options. This property, composed of 10 five-story condominium buildings, is set across 3.8 hectares and is accessible via C-5 Road, just a few minutes away from BGC, the Makati CBD and Ortigas Center.

Cedar Crest promotes simplicity, inner calm and harmony. This new development has amenities and landscape features, including a 6,500-square-meter central amenity area, with top-rate facilities such as a multistory clubhouse that opens up to surrounding views, multiactivity pools, children's park and playground, walking and jogging trails, gazebos and picnic areas, water features and landscaped spaces. The buildings boast of their ingenious use of materials, colors and textures interpreted in an unpretentious manner; as well as landscaped atriums, themed receiving area and single-loaded corridors.

Start a new life

WITH today's fast-paced and busy lifestyle, condominium dwellers look for some breathing space where they can unwind, a change of pace where they can free their mind. The Redwoods, a resort-themed midrise condominium project of DMCI Homes in Fairview, Quezon City, provides just that.

The Redwoods is conveniently located near SM Fairview and Robinsons Fairview, which provide a variety of leisure and shopping options. The La Mesa Eco Park is, likewise, nearby for leisurely, cozy strolls. Its proximity to schools and business hubs makes it even more convenient for those who need a home near their offices or campuses. What's more, those with health concerns need not go very far because of a number of medical facilities in the area.

Aimed at giving residents a practical and spacious living alternative, this Neo-Asian inspired community offers bigger condo unit sizes. Capitalizing on DMCI Homes' reputation, residents are assured of world-class amenities, security, and consistently professional property-management service.

The Redwoods will be providing affordable, carefully planned homes that are ideal for start-up families and upgraders from Caloocan, Valenzuela, Malabon and nearby provinces such as Bulacan, as well as entrepreneurs and professionals.

On a high

IRIS is the tallest tower to date at DMCI's premier high-rise project in Mandaluyong City.

Apart from Tivoli Garden's three other towers, Bauhinia (28 stories), Heliconia (28 stories) and Eugenia (24 stories), this fourth tower stands at 42 stories. It offers professionals and start-up families with 800 units, with different options to choose from: studio, one-bedroom, two-bedroom, three-bedroom and tandem condo units.

Replicating Tivoli Garden's three-story-high openings on the side of the building called Sky Patios, Iris enhances them through a frame extended up to another floor to make the openings appear bigger so that the façade of the building will look particularly attractive. Such a treatment is also aimed at allowing more natural light and maximum ventilation around the residential tower. Sky Patios are located on every five floors, giving Iris a total of 14, with two per side. They form part of the Sky Garden feature on every fifth level, which also consists of an Atrium in the middle of the building.

Right outside their doorstep, residents can lounge around these common spaces, which feature benches and other seating areas, water features and a verdant landscape of tropical plants. The sight of the greens and water, along with the view of the skyline, can help invigorate residents.

Iris will be equipped with six elevators. What's more, it will be perched on top of a six-level podium parking building, with amenities such as basketball court, play area and two badminton courts. Designed to allow residents to enjoy breathtaking views of Rockwell and the rest of Makati, this podium level called the Leisure Deck will also feature lush landscaping and open spaces to soften the feel of a high-rise neighborhood.

Iris and the fifth tower, Hibiscus, will enjoy easy access to the Leisure Deck, to complement the existing central amenities area comprised of a grand clubhouse with complete amenities and an adult and kiddie swimming pools on the ground level, and the Sky Lounge on Bauhinia Tower. The leisure pool and open-activity lawns can be found on the ground level across Iris Tower.

The bountiful amenities and activities available at Tivoli Garden highlights a tropical resort lifestyle, such that residents won't feel constricted or boxed given the expansive open spaces and attractive landscaping around the development.